Baldwin Denim _ 2013
A Tailored Space
Hufft has designed two retail brick-and-mortar stores for the Baldwin brand, as well as one pop up shop. The Plaza location is the clothing company’s first full-brand store, and was intended to be a prototype for future locations. True to the clothes they design, the clients desire a balance of form and function and a straightforward presentation of the product.
Our goal was to maximize display in the minimal amount of space. With no closets or back of house storage, it was important that every wall and piece of furniture be completely functional. A muted palette of black, white and gray highlights the clothing sold in the shop. Hufft fabricated much of the casework and fixtures for displaying product – custom steel shelves and hanging systems were powder-coated high-gloss white and the cash wrap and oversized credenza are made from white oak panels with a gray stain.
The facade’s simplicity stands out against the array of colors and ornate detail in the surrounding Plaza buildings. The interlocking zinc panels are matte black and constructed in a simple linear pattern. The Baldwin mark was waterjet-cut into the aluminum sign and mounted to the zinc panels. A back-lit blackened steel sign bears the company’s triple-stitch logo, visible through the windows by day and by night.
For the Baldwin Men’s Shop in Leawood the presentation of product stays true to form and function. A driving concept of masculine and enduring design provides contrast to the client’s adjacent women’s boutique, Standard Style, which boasts feminine elegance. A dark walnut and raw steel material palette were used throughout, and a bold center table runs the length of the space and stopping just before one of the stores focal points -’the sewer’s room’. Product is featured in its purity on custom shelving and displays and a denim wall runs the height of the space.