Tuft & Needle _ 2018
Better Stores, Better Sleep
Tuft & Needle first started their disruption of the mattress industry in 2012, and the company has become known for a store experience unlike the rest. Designed to embrace a home environment and feel more residential than commercial, stores are treated like showrooms. The Kansas City location features semi-private “rooms” for customers to peruse and test product. There is no harsh fluorescent lighting, or a sea of mattresses that make customers feel overwhelmed with options. The shopping experience is relaxed and free of pressure from sales staff. Mattresses are not kept in stock at Tuft & Needle locations, either, and customers can use an iPad in store or visit the e-commerce site if they decide to purchase.
A collaboration between all Hufft studios, Tuft & Needle – Kansas City features numerous custom fabrication pieces, including in-wall rolling casework that serves as both a display system and hidden storage. Rolling screens act as room dividers for each of the residential-scaled spaces, giving customers a more private setting when testing the different mattress offerings.