This is a film about our collaboration with our good friends at Baldwin to create a unique retail experience in NYC. This was not just about designing a retail store – it needed to tell a story about Baldwin Denim. It was not just going to be a pop-up – it needed to feel more grounded and deliberate. As it compares to typical Big Box retail – the Little Box offers huge advantages for today’s challenged retailers and real estate developers. See how we helped transform an empty shell of a space into a full blown Baldwin Denim – in less than a day’s time.