The Roasterie _ 2017
The Roasterie is a specialty coffee company that focuses on the craft of creating signature coffee blends and now a welcoming customer experience. Hufft designed their flagship location in Woodside Village, drawing inspiration from client’s love of the golden-age of air travel with materials such as leather, aluminum rivets, and aged bronze.
The user experience is divided into two parts. The customer enters the café at the “plane”, approaching a custom fabricated aluminum bar front, riveted and curved, referencing the DC-3 WWII plane that flies over their factory downtown. Customers can pull up to the elevated slow bar to watch the coffee making magic. After ordering, the customer transitions to the “clouds”, a double-height, airy space with ample lounge seating under an array of light fixtures at varying heights and varying levels of illumination. The space terminates in a cozy Pan-Am Blue banquette, ideal for conversations and gatherings.
Hufft designed the flagship store, establishing a set of design standards that we have applied to six additional locations. The design challenge here was creating a unique identity at each specific location—while maintaining key unifying elements that tells the story of the Roasterie brand. Hufft also fabricated custom casework pieces and is the contractor for all Kansas City-metro locations.