‘Prairie in the City’ pop-up wins international FRAME award
We’re thrilled, honored and humbled to share that Prairie in the City was voted ‘Pop-Up Store of the Year’ by the Jury at the 2019 FRAME Awards.
FRAME is an international media brand covering creative interior design. The awards program was created two years ago to celebrate “outstanding and sometimes illuminating unexpected qualities that make up the future of spatial design.” More than 1,000 submissions were submitted for consideration between the 30+ award categories, and this year’s jury was comprised of 40 individuals ranging from architects, artists, craftsmen, real estate developers and fashion designers from around the globe.
Contextually, the parameter of Prairie in the City was to design a series of containers that would hold the necessary contents of a typical retail space and showroom. The concept originated from a letter that founder Matt Baldwin wrote for a previous fall season in which he verbalized a contradiction of his city life to the outdoors. The pop-up follows this train of thought to transpose elements of the Midwest through objects that become an urban retail function and experience. The end result: four unique pieces that fulfill the functions of retail, while conveying a sensory connection to the Midwest as an adaptation of the Baldwin brand and ethos.
More of our final submission can be viewed on the FRAME website, as well as a complete list of the 2019 award winners.
The Little Box from Hufft on Vimeo.