Setting the pace for Nickel & Suede’s retail presence, the new flagship store is a space that feels special yet accessible. The store was a significant collaboration with our fabrication team, with nearly every element taking shape in the Hufft shop. Our team worked closely with Nickel & Suede to think through displaying and storing product in a way that maintains the refined retail experience, but still functions well for the store team. Peg board wall displays can be easily adjusted for new product. Upright jewelry stands showcase the earrings in a clean way and make each pair feel special. Large circular mirrors float on top of the rolling casework units, and custom wooden trays take place of baskets for customers to carry their future purchases. The Nickel & Suede logo takes shape in multiple places, including the custom breeze blocks. These refined brand details continue in the brass elements found throughout varying pieces, including the logo mark on the corner of peg board displays. An understated but important element, the brass applications represent the dainty earring hooks.